British Wool Marketing Board (BWMB) will attend the Buying Groups’ National Flooring Show (BGNFS) in Solihull this May to promote the board’s latest Point of Sale Materials. The two new brochures have been designed to provide straightforward information on British Wool in a way that is stylish and easy to understand.

Titled ‘Sheep to Store’ and ‘Store to Floor’ the brochures cover the entire wool story and are aimed at both retailers and consumers. The first explains the fibre’s journey from the sheep to the retailer and the second one is very much about the consumer benefits - things that matter in the home.

A colourful window vinyl with key wool benefits has also been developed for shop windows and is intended to run along the top or the bottom of a window. It is available in cut sizes to fit which does not hinder internal viewing from the outside but adds a lot of interest and value. 

The new Choose Wool compliment slip, which is ideal for accompanying quotations, has a compact message about choosing and cleaning British Wool, supporting your quote with useful information to the customer’s door.

Tim Booth, marketing manager at BWMB said: “We are glad to be back at this important show - we see our activity at Solihull as supporting the trade - both manufacturer and retailer. We are there to answer questions on wool face to face and to give retailers something striking to help them sell the products made by our many licensed carpet partners.” 

The Buying Groups’ National Flooring Show takes place on 12-13 May at Cranmore Park, Solihull. Click here to register.

www.britishwool.org.uk