The 36th International Exhibition of Ceramic Tile and Bathroom Furnishings, Cersaie, will host the initiative “Cersaie Designs Your Home” on Thursday 27th and Friday 28th September in the Media Village (Services Centre).

Now in its seventh edition, the event maintains its well-established format in which designers from major Italian interior design magazines offer free advice to visitors intending to renovate their homes or purchase a new property. The event is part of Cersaie’s efforts to reach out to end consumers, who are becoming increasingly autonomous in their purchasing decisions.

A total of 16 magazines will be taking part in the event: 100 Idee per Ristrutturare, Casa Facile, Casa Naturale, Case Design Stili, Ceramica.info, Come Ristrutturare La Casa, Cose di Casa, I Love Parquet, Il Bagno Oggi e Domani, La Repubblica, Lavorincasa.it, Living.it, Professional Parquet, Ville & Casali, Wellness Design and Youtrade.

Staff from the 12 ceramic companies involved will also be on hand to welcome members of the public to their stands and give them advice on new products and the stores closest to their homes.

The participating magazines and companies will be publicised through an intense and wide-ranging communication campaign extending across television, radio, the daily and periodical press and websites. A dedicated information system will also be set up to help consumers locate the magazines (hosted in the media village) and the exhibitors (identified by a hall and stand number).

www.cersaie.it