Tile supplier Solus Ceramics brought a touch of elegance to the brand new London beauty store with the installation of its natural stone inspired Trench floor tile range.

Fabled, a well-known cosmetic store from Marie Claire, is located in London’s Tottenham Court Road. The two-level flagship beauty store was created to convey a journey to the consumer and this is where Solus Ceramics’ Trench range took centre stage.

Laura Dainton, Studio Manager at gspstudio, the interior designers on the project, said: “We designed an experiential space that encourages customers to explore and engage with the products on display. We specifically chose Solus Ceramics’ tiles first and foremost because they met our aesthetic requirements for the space and sat well within our material palette.

“The interiors were largely driven by Fabled’s brand personality, which is friendly and engaging. As a result, we made the decision to use simple natural materials such as concrete and plywood and to leave a lot of the building as it stood.”

The Trench range is inspired by Italian architecture and is populated with speckles and tonal variations. Trench offers the look of intensely structured granite in the form of highly engineered porcelain.

Laura continued: “Due to the nature of the product, the Trench range ticked all of the boxes for us as we needed something practical, non-porous and easy to maintain and that is exactly what Solus Ceramics provided for us. We also used large format tiles as they perfectly reflected the scale of the space available and created a monolithic, pared back feel.”

Pete Toule, Area Sales Manager at Solus Ceramics, said: “Fabled has been a stunning project to work alongside gpstudio with. From start to finish, the project has been exactly what we imagined and we are extremely pleased with the end result.

“One of our favourite aspects of the striking design was the way in which the large format tiles were used. The Trench range provided a remarkable finish, which echoed the sophistication of the building.”

www.solusceramics.com