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RETAILERS TURN TO TECH TO DIVERSIFY DURING COVID-19 LOCKDOWN

RETAILERS TURN TO TECH TO DIVERSIFY AMID COVID-19 OUTBREAK

Technology is helping retailers stay in touch with their customers and keep the design process going when face-to-face meetings are not possible.

There can be no denying that the impact of the coronavirus pandemic has been huge for the retail sector, yet as shops close to encourage social distancing, retailers have been coming up with innovative ways to carry on with business. 

As the nation adjusts to a way of life where staying in is the new going out for many of us, the UK is witnessing something of a DIY boom. Homeowners are turning their attention to home improvement tasks that they may not normally have time for, particularly in the kitchen and bathroom. 

In an effort to support this DIY effort, retailers are turning to technology so that they can continue to support their customers while following social distancing guidelines and avoiding face-to-face contact. Some kitchen and bathroom retailers, for example, are using Virtual Worlds software to carry out virtual design consultations. 

Virtual Worlds Managing Director Nathan Maclean said: “Just as estate agents are now offering virtual staging while physical property viewings are not possible, so designers can embrace the latest 3D and 4D design software to involve customers in the planning process of their new bathroom and kitchen.” 

“While helping retailers to balance their books during a time of uncertainty, this innovative use of technology enables retailers to book installation appointments for a few weeks’ time or to give guidance remotely on how to fit the products as a DIY project.”

www.virtualworlds.co.uk

 

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