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L to R Abbas, Sam and Ben Youssefi

Online tile retailer Porcelain Superstore has announced an 80% growth in year-on-year revenue and looks set to hit sales of £8.5million by the end of 2020.

The family-run business has created nine full-time jobs during what is the company’s sixth consecutive year of growth.

Director Abbas Youssefi said: “Operationally, 2020 has been our most challenging year as the impact of the global pandemic was felt. However, we invested in our fulfilment capabilities and, except for some slower weeks in April, we have kept to our growth plans and exceeded our targets.

“This includes making nine full-time hires across customer service, warehousing, and fulfilment. And we are hopeful we will record sales of £8.5million by the end of the calendar year.”

Porcelain Superstore, in Wythenshawe, was founded by brothers Abbas, Ben and Sam Youssefi in 2014.

It specialises in the supply of wall and floor tiles curated from around the globe.

The 2020 year-end in August saw revenue at £6,650,000, up 80% on 2019’s figure of £3,706,000, which was up on 2018’s £2,167,000.

Abbas added: “The growth pattern has been strong and deliberate and is completely bucking the trend in the tile market right now.

“Consumer interest in home projects soared during the initial lockdown as families reallocated finances from foreign holidays to home improvement. “

Abbas and his brothers are a second generation of tile retailers, following in the footsteps of their parents who ran a successful tile shop in Southport.


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