Andy Dunkley (left), CEO of, with Marketing Director Ben Hodson.

Online construction materials supplier has announced major investment in web developments, including cutting-edge artificial intelligence (AI) and machine learning technology, into its six digital superstores.

Joining forces with Peak, the pioneer of the AI System, the online builders’ merchant will utilise the technology to provide a hyper-personalised experience for customers on the website. Peak’s Customer AI solution will provide predictive recommendations by learning from customers’ interactions with the website.

Ben Hodson, Marketing Director of, commented: "We are known as a positive disruptor in what has been a traditional sector, and this latest investment marks our continued commitment to keeping customers at the heart of our business, using exciting new technology to deliver real benefits to them.

"The developments will enable customers to find exactly what they need more swiftly, as well as reminding them of any associated products they may have forgotten," he added.

Over the next 12 months, CMOStores plans to further invest in developing and continuing to improve the customer experience for its Trade Superstore, Door Superstore, Drainage Superstore, Insulation Superstore, Roofing Superstore and Tiles and Floor Superstore platforms.

Richard Potter, CEO of Peak, said: “Online traders have a huge opportunity to build stronger relationships with their customers. The use of data and AI is a key enabler for them in delivering a hyper-personalised service that ensures customers always find the right product at the right time for them.

“Peak is thrilled to play such a key part in’s AI journey as the business looks to positively disrupt its market and lead the next generation of AI-driven online traders. We can’t wait to see the results that our AI System brings to both the business and its customers alike.”

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