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Neolith Virtual Experience

Sintered Stone brand Neolith has launched a new digital platform.

The Neolith Virtual Experience tool brings the company’s collection of over 50 colours and finishes from the showroom direct to the customer home. 

The ongoing COVID pandemic has impacted face-to-face engagement, meaning more remote and digital methods are needed to bring the material to customers’ attention. As such, Neolith has focused significant research and investment on developing its online platforms even further to create this new suite of interactive and immersive features. 

The first of these new developments is Neolith AR. This is an Augmented Reality (AR) app which allows the user to dress any residential or commercial space with a pattern from the Neolith collection. Achieved with either a photograph in real-time or one from the device’s gallery, it combines different functionalities to deliver maximum levels of realism, regardless of your location when using the app. Perspective, Zoom and Brightness toggles provide a render which is as realistic as possible. 

The Neolith AR app is available to download on Google Play or the Apple App Store in four languages (Spanish, English, French and German) and is compatible with all smartphone and tablet devices. 

The second of the innovations is Neolith VR, a series of Virtual Reality (VR) tours allowing users to discover and combine the brand’s surfaces and various finishes in a unique 360° environment. These tours offer a similar experience to visiting one of Neolith’s stands at a trade fair or expo in person. 

Similar to the Neolith AR App, Neolith VR is also available on Google Play and the Apple App Store. 

Over the last five years, Neolith has launched a number of Urban Boutiques (NUB) across the world. These dedicated showrooms have been designed to present the material in the most creative and ingenious ways. With the ongoing coronavirus pandemic, design professionals and consumers are less able to visit these spaces. However, Neolith has engineered a solution. As part of the platform, which combines Neolith AR and VR, users can also visit all NUBs globally. From London to Dusseldorf, Madrid to Milan, Shenzhen to Medellin, these special locations perfectly encapsulate the potential of the surface to be applied according to any brief.

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